Four real experiences. Contextual outcomes. Clear limitations.
These real cases describe professional responsibilities predating Luís Valente 360°. They are first-hand professional accounts, not consulting engagements by this brand or independently audited performance metrics. The educational simulations below are identified separately.
Origin
First-hand account by the responsible professional; organisations and colleagues anonymised.
Outcomes
Observed results are distinguished from forecasts and unmeasured outcomes.
Verification
Historical figures are not currently independently documented in public.
Real management experience: pharmaceutical business unit growth
Strategy and Growth
Annual sales rose from €2m to €3m over 18 months, market share from 25% to 28%, and final trailing-12-month growth reached 18%. Anonymised experience, recalled from memory.
Pre-brand professional account · Not independently audited
Six-person team, confidential aggregated needs assessment, delegation of two or three cross-team tasks and subsequent promotion of a team member into leadership.
Pre-brand professional account · Not independently audited
Four business challenges, four management approaches
Each case sets out the problem, diagnostic approach, KPIs and a link to an in-depth worked example. No hypothetical percentage improvements are represented as achieved outcomes.
CASE 01
B2B sales growth and conversion
Sales and Marketing
Challenge
An SME generates sales opportunities but struggles to convert leads into predictable revenue.
Method
Map the funnel, measure stage-by-stage conversion, pinpoint leakage and test lead qualification and follow-up.
KPIs to track
Conversion rate, average opportunity value, sales-cycle length, revenue by channel.
1. DiagnoseCollect KPIs, explore root causes and define testable hypotheses.
2. PrioritiseCompare impact, effort, risks and dependencies before selecting actions.
3. MeasureAssign owners, metrics and review milestones across a 90-day plan.
Further examples and professional experience
The existing library includes six fictional educational cases and a separate section on professional experience and applied methods. These are kept distinct so simulations are not mistaken for actual client outcomes.
The assessment helps clarify where to investigate first. An introductory conversation can examine your context, available data and potential next steps, without promising specific outcomes.