PORTUGUESE SMEs · OFFICIAL-DATA RESEARCH
SMEs in Portugal: firm size and turnover (2019–2025)
Micro firms represent 96.2% of SMEs but generate 30.9% of turnover. Explore the calculations, limitations and implications.
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ORIGINAL ANALYSIS · MANAGEMENT DECISIONS
Business research grounded in transparent assumptions
Original research using verified national statistics, complemented by three transparent scenario models for business decisions.
Evidence and methodology
The new SME study combines official company, turnover and employment series with reproducible calculations. The three existing analyses are educational simulations, not actual client results.
Profitability · Scenario analysis
Sales growth without profit growth: a margin analysis
How pricing, discounting and variable costs can neutralise revenue growth.
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Sales · Scenario analysis
Why improving conversion may outperform generating more leads
Comparing two commercial interventions using a simple sales funnel.
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Customers · Scenario analysis
Customer retention: the financial effect of reducing churn
A sensitivity model linking churn, revenue and contribution.
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