Home Site Index
CONTENT DIRECTORY · LUÍS VALENTE 360°
Site Index 360°
Find the right content quickly. Search by topic, browse categories or discover resources from A to Z.
86 links, including 12 direct guide links12 topics
82 links found
All insights →Consulting, services and about
Explore consulting services, professional background and contact information.
- Business Review 360° — SME Diagnosis and Action PlanPageOpen page
- Why trust Luís Valente 360°? — experience and approachSectionOpen page
- 5 Business Challenges for SMEsPageOpen page
- Book an Exploratory Conversation (20–30 minutes)PageOpen page
- SME Strategic Diagnostic — 90-Day Action PlanPageOpen page
- Consulting for Local Businesses and SMEsPageOpen page
- About me — experience and backgroundPageOpen page
- Business consultingPageOpen page
- Consulting servicesPageOpen page
- Contact and initial conversationPageOpen page
- Financial analysis for management decisionsPageOpen page
- Home — Luís Valente 360°PageOpen page
- Management consultingPageOpen page
- Mission and ValuesPageOpen page
- Privacy policyPageOpen page
- Sales strategy and managementPageOpen page
- Experience and ResultsPageOpen page →
- Learning and Consulting PathwaysPageOpen page
- Professional testimonials — 15 LinkedIn recommendationsPageOpen page
Compare free assessment, professional diagnostic and consulting
Experience and results: educational examples
Three clearly labelled fictional business scenarios, showing analytical methods.
Marketing and sales
Commercial strategy, growth, customers, brands and conversion.
- AIDA: Applying Attention, Interest, Desire and Action in SalesArticleOpen page
- Brand Personality: Why Some Brands Build Bonds Beyond the ProductArticleOpen page
- Emotional Intelligence in Marketing and Sales: Understanding People to Build Valuable RelationshipsArticleOpen page
- How to Align Marketing and Sales: Two Teams, One CustomerArticle / sectionOpen page
- How to Build a Sales Strategy for an SMEArticleOpen page
- How to Increase Sales Without Cutting PricesArticleOpen page
- Marketing and Sales — article archiveArticleOpen page
- The BCG Matrix in 2026: Is It Still Useful for Products and Brands?ArticleOpen page
- Why Do Businesses Lose Customers?ArticleOpen page
Business strategy and management
Planning, value proposition, positioning and business decisions.
- Cost Reduction for SMEs: Improve Efficiency Without Sacrificing QualityArticleOpen page →
- Scalability vs Growth: How Do You Know When Your SME Is Ready?ArticleOpen page →
- Strategic Planning Under Uncertainty: How SMEs Can AdaptArticleOpen page →
- Research & AnalysisPageOpen page
- Sales growth without profit growth: a margin analysisPageOpen page
- Why improving conversion may outperform generating more leadsPageOpen page
- Customer retention: the financial effect of reducing churnPageOpen page
- Business Strategy and ManagementArticle / sectionOpen page
- Growth or Profitability: How Should a Business Decide?ArticleOpen page
- How to Build a Value Proposition Customers RecogniseArticleOpen page
- Insights — all topicsArticle / sectionOpen page
- Why Do Corporate Strategic Plans Fail?ArticleOpen page
Financial analysis and profitability
EBITDA, costs, margins, profit and break-even sales.
- Beyond EBITDA: 8 Financial Metrics Every SME Manager Should TrackArticleOpen page
- EBITDA: What It Is and Why It Is Not CashArticleOpen page
- Financial AnalysisArticle / sectionOpen page
- How to Calculate Break-even SalesArticleOpen page
- Revenue, Margin and Profit: Why More Sales Do Not Always Mean More ProfitArticleOpen page
KPIs, metrics and performance
Management indicators, dashboards, SMART objectives and monitoring.
- 10 KPIs Every SME Should TrackArticleOpen page
- How to Build a Management Dashboard in ExcelArticleOpen page
- Management Indicators — article archiveArticleOpen page
- Management Metrics: Where Should You Start?Article / sectionOpen page
- Performance Management: Setting Objectives, Monitoring Results and Developing TeamsArticleOpen page
- SMART Objectives: Defining Clear Targets, Managing Goals and Evaluating PerformanceArticleOpen page
Leadership and teams
Leadership, emotional intelligence, people management and development.
- High-Performance Leadership: How to Move from Boss to Team LeaderArticleOpen page
- The Hidden Cost of Employee Turnover: How SMEs Can Retain TalentArticleOpen page
- Emotional Intelligence: A Skill That Makes a Difference in LeadershipArticleOpen page
- How to Lead Sales Teams With Clear Objectives and MetricsArticleOpen page
- LeadershipArticle / sectionOpen page
- Leadership: Charisma or a Learned Skill?ArticleOpen page
- Personal and Professional Development: How to Improve Your SkillsArticleOpen page →
Free guides and business plans
Twelve guides, business planning and the NATIVA practical example.
- Complete Business Plan Example: NATIVAGuideOpen page
- Free management and business guidesGuideOpen page
- Guide: Branding and Brand PositioningGuideOpen page
- Guide: Business Planning — Complete GuideGuideOpen page
- Guide: Business Plans for Small Local BusinessesGuideOpen page
- Guide: Complete Business Plan — NATIVA Case StudyGuideOpen page
- Guide: How to Build a Sales Forecast — Practical Excel GuideGuideOpen page
- Guide: How to Define Effective Market PositioningGuideOpen page
- Guide: How to Improve Business ProfitabilityGuideOpen page
- Guide: How to Increase Sales and Win More CustomersGuideOpen page
- Guide: Market AnalysisGuideOpen page
- Guide: Three Essential Management ToolsGuideOpen page
- Guide: Unique Selling Proposition (USP)GuideOpen page
- Guide: What Are KPIs For?GuideOpen page
- How to Build a Sales ForecastGuideOpen page
- How to Create a Business Plan in 15 StepsGuideOpen page
Tools and business assessment
Free calculators and the 360° Business Assessment.
Practical business case studies
Fictional examples of business management and profitability decisions.
- Improving Sales Conversion Without Cutting PricesCase studyOpen page
- Opening a Second Shop? Evaluating an Expansion OpportunityCase studyOpen page
- Practical Business Consulting Case StudiesCase studyOpen page
- Reducing Delays and Improving Operations in an SMECase studyOpen page
- Why Does Profitability Fall When Revenue Grows?Case studyOpen page
- Simulated case: improving B2B conversion without price cutsSimulationOpen page
- Simulated case: improving retail margins and releasing working capitalSimulationOpen page
Reflections and inspiration
Ideas and reflections on strategy, values and leadership.
Expert videos and talks
Selected conferences and interviews with business-oriented commentary and related reading.
A–Z index
No matching content. Try another word or category.
PRACTICAL RESOURCES
Put analysis into practice
Explore management tools and business examples or request an initial conversation.
Contact and enquiry follow-up
Request an initial conversation, select your area of interest and optionally indicate your preferred timeframe.
Open the contact formManagement Education — 10 programmes
Executive courses, postgraduate education and MBAs in Portugal and internationally.
View the catalogue, filters and selection criteria
- Postgraduate Programme in Business Management — ISEG Executive Education
- Executive Postgraduate Programme in Sales Management — Porto Executive Academy (ISCAP)
- Executive MBA — Iscte Executive Education
- Artificial Intelligence for Value Creation — ISEG Executive Education
- Executive MBA — Porto Business School
- Management Essentials — Harvard Business School Online
- Leading Organisations in Disruptive Times — INSEAD
- Artificial Intelligence: Implications for Business Strategy — MIT Sloan Executive Education
- Oxford Executive Leadership Programme — Oxford Saïd Business School
- Global MBA — IE Business School